Mobile Advertising Goes Mainstream Mobile search, display spending surges in response to mobile web adoption

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


US mobile ad spending will grow 47% in 2012, reaching $1.8 billion, as marketers seek to capitalize on rising smart device and mobile web adoption. As on the desktop, search and display (banners, rich media and video) are emerging as the dominant mobile ad formats.

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