Rich Media On Mobile Ads Bumps CTR Significantly
MediaPost
According to Jumptap, in its MobileSTAT Report for the month of September, rich media ad units provide significant lift in click-through rates, compared to advertisers’ use of standard mobile ad units such as banner ads. In an experiment, Jumptap reviewed more than 300 million campaign impressions, across several major Fortune 1000 advertisers that ran both rich and standard media with similar creative and messaging.