70% of companies yet to launch a mobile site: survey

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Despite the rapid growth in popularity of mobile internet use, two-thirds of companies have yet to optimise their websites for mobile. 

This is one of the findings from our Conversion Rate Optimization Report, produced in association with RedEye, and based on a survey of more than 700 client-side and agency digital marketers.  It’s a missed opportunity, especially for retailers, as there are enough success stories now to show that mobile can work.

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