B2B Social Media Wins with Inbound Marketing [Infographic]

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Social Media B2B

B2B social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective inbound marketing efforts like blogs, ebooks and webinars that provide value to prospects and customers. The content you create needs to be educational, entertaining and remarkable so your followers share it with their networks, thereby extending its reach.

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