Dynamic New Model Needed To Optimize Ad Role In Social Media

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

According to new Booz & Company research, “Campaigns to Capabilities: Social Media and Marketing 2011,” as social media plays an expanding role in advertising and branding efforts, 94% of respondents regard Facebook as one of their top 3 social media platform priorities. 77% view Twitter as one of their top 3 social media platform priorities; 42% say YouTube is one of their top 3 social media platform priorities.

Read More…

Want to partner with IDG?

Click here to get started