B2B Marketers Have Much To Learn About Social (news, resch)

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Recent reports suggest that as much as marketers like social media, they’re not spending proportionately on the new channel.

A new report from Pardot — focused on B2B marketers — finds a different problem. Enterprise marketers are spending millions of dollars annually on social marketing, the cloud marketing automation software vendor finds, although nearly 30% are not tracking the impact of such campaigns on lead generation and sales.

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