Buyers and Sellers Struggle with Digital Content

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

There’s universal agreement that digital information is very important for vendors and their prospective customers. But, the amount of content is overwhelming for both groups. IDG Connect’s Bob Johnson conducted research this year to better understand how the content could be improved. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin about content valued by users…

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