IAB Wants Audit of Ad Verification Systems

MediaPost

The Interactive Advertising Bureau worked with the Media Rating Council to craft ad verification guidelines in the hopes of limiting discrepancies between ad measurement and ad verification reports.

As more agencies and advertisers employ ad verification technologies to ensure ads appear on intended sites and reach the targeted audience, the IAB wants to standardize verification reporting. The organization is looking for public comments on the guidelines to be submitted by December.

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