IDG Enterprise premieres model for Web broadcasting

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Media Business

When IDG Enterprise looked into the value of webinars, the publisher discovered that audiences were starting to tune out because of the longer format of traditional webcasts, said Charles Lee, VP-custom solutions group at IDG Enterprise.

“What they really like is the ability for a publisher or a vendor to boil down in real, salient and clear points “What are the top things I need to understand or know when it comes to [XYZ] subject’ and present it in a very easy-to-digest manner,” Lee said.

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