Publishers Optimistic About Online Video Ad Growth Brands in favor of video even as cost is a concern for agencies

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


The online advertising industry has its eyes on online video, the fastest-growing digital ad format. eMarketer expects online video ad spending to reach $2.2 billion by year’s end, up 52.1% from 2010. By 2015, it will account for $7.1 billion in online ad spending.

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