©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
For its annual look at the blogging world, Technorati interviewed 4,114 bloggers in 145 countries. The focus of this year’s report was on why and how they blog, how they connect with brands and the usage of Social Media.
The majority of surveyed bloggers were hobbyists (61%) with varied frequency of posting. 11% of the surveyed bloggers post daily, 13% are hoping for extra income and only 5% are professional bloggers. The majority of bloggers are educated, married parents between 25 and 44 years old. The majority continues to be male (59%), we experience a slight gender shift from last year when 64% were men.