B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Vox

B2B social media marketing has lagged behind–far behind–its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices.

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