B2B Marketers Still Unsure about Social Media Strategies Firms need more tools and technology to measure success

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.

According to research from global consulting firmAccenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. However, only 7% of the survey group felt that their organization was leveraging social media very heavily.

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