CEIR study: Marketers say exhibitions help achieve sales, marketing goals


DALLAS – The Center for Exhibition Industry Research (CEIR) announces the results from The 2011 Changing Environment of Exhibitions Study, which explores how the exhibition industry is evolving and provides key market insights on opportunities and threats.

The findings explore the current and planned use of the full array of available marketing, communications and sales tactics; positioning of business-to-business exhibitions in this mix; current, high-priority marketing and sales objectives and perceived value of using business-to-business exhibitions to achieve them; as well as the factors that drive the decision to exhibit or pull out of an exhibition.

For the full release, click here.

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