Optimism Of Ad Execs Begins To Wane Again, Actually Improves For Digital, Mobile, Cable TV

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


The continuing instability of the macro economy is beginning to wear on the people who spend money to stimulate it. After a couple of years of positive momentum, the optimism of advertisers and agencies to invest in advertising over the next 12 months has once again begun to plummet, and is now at its lowest level in two years. That’s the finding of a special survey of ad executives conducted by Advertiser Perceptions Inc. in October in an effort to gauge whether the faltering economy has been taking its toll on future ad budgeting expectations.

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