At “BtoB’s” mobile forum: Agencies adjusting quickly to the mobile marketing world

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News

New York—Even as b2b marketers puzzle over adding mobile programs to the marketing mix, b2b agency executives find that the topic is often misunderstood.

“If someone says they have a mobile strategy because they have a Facebook page or that people read their email on an iPhone, I’d say, ‘Well, not really,’ ” said Phil Johnson, CEO of PJA Advertising+Marketing, at The BtoB Forum: Mobile Marketing.

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