At ‘BtoB’s’ mobile forum: What’s working for marketers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News

New York—Businesses from small shops to aircraft manufacturer Boeing Co. are finding success with mobile marketing, representatives of three prominent b2b companies said Wednesday during a panel discussion at The BtoB Forum: Mobile Marketing.”

Scott Roen, VP-digital marketing and innovation at American Express OPEN; Steven Siegel, mobile specialist-sales at Microsoft Advertising; and Dayan Anandappa, executive IT leader-digital media technologies at General Electric Co. shared their insights in the session titled “What’s Working With Mobile.”

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