B2b use of social outpaces consumer side

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


While b2b companies initially lagged their consumer counterparts in the use of social media marketing, that has changed.

According to a recent online study, “B2B Marketing Goes Social: A White Horse Survey Report,” conducted by digital marketing agency White Horse Productions, some kind of social media is being used by 86% of b2b companies, compared to 82% of b-to-c businesses.

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