Events: The REAL Media Star – An exclusive survey from FOLIO: and Expo Magazine

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


A 2008 white paper from media banker DeSilva & Phillips and AMR International characterized events as the “star of old media.” However, as print continues to decline and digital often struggles to live up to the hype, events are more than just the star of old media, offering higher profits than print and far higher revenue than digital. Many b-to-b publishers make or break their fiscal season depending on the performance of an event.

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