©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Technology and finance advertisers moved aggressively into mobile in Q3 2011.
According to mobile advertising platform Millennial Media’s quarterly SMART Report, the technology vertical grew 687 percent year over year, while finance grew 356 percent. While tech is still a relatively small portion of the company’s total ad traffic, its emergence highlights growing adoption of mobile media, according to Mack McKelvey, senior vice president, Millennial Media.
This chart, courtesy of Millennial, shows year-over-year spending growth by vertical, between Q3 2010 and Q3 2011: