©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Direct Marketing News
Nearly 15% of marketers cut expenditures during the third quarter of 2011 and the same number plan to cut expenditures during Q4, according to the Direct Marketing Association’s (DMA) Nov. 17 “Quarterly Business Review.”
“These cuts reflect a lot about the economy,” said Yoram Wurmser, director of marketing and media insights at the DMA. “You have a two-tier economy where some segments are doing well and some are lagging.”