©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Eleven percent of U.S. adults’ exposures to magazines are exclusively via digital platforms, new data from GfK MRI says. But with newsstands available on more devices, that number should increase.
Between March and October 2011, GfK MRI estimates that the total U.S. gross magazine audience (the number of consumer exposures to magazine-branded content on any platform, including print) was 1.58 billion. Of those, 135 million exposures were print + digital, and 166 million were digital-only. That digital-only group is made primarily of men (63 percent), and they’re more likely to be young, affluent and well-educated. The sample size for this survey was 12,546 people, and GfK MRI extrapolates its results to the entire U.S. adult population.