Agency-Client Relationship: Still Crazy After All These Years


fter 150 years or so of working together, it is assumed that ad agencies and marketing concerns could figure out an efficient — even optimal — relationship.

In many cases, however, they’re not even close. The main problem: people are involved. And the shift to digital has added numerous complexities as well. That was the upshot of an Ad:Tech New York session today on the pitfalls of agency-client relationships.

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