Mobile Advertising Exploding

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

According to the Q3 S.M.A.R.T.™ report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things to drive campaign success. Local market targeting grew 50% quarter-over-quarter, and certain “post-click” options like the ability to watch video, grew 78% quarter-over-quarter. In addition, 6 different verticals grew over 140% year-over-year.

Some other highlights from the report include:

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