B2B Exhibitions Build Brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

According to a new study and presentation from The Center for Exhibition Industry Research (CEIR), four out of 10 executives indicate they are participating in the same number of exhibitions today as they did several years ago. Looking out to the next several years, 60% of executives say the number of exhibitions will hold to current levels, while 25% expect them to increase.

The first released fact sheet, from The 2011 Changing Environment of Exhibitions Study, shows that marketing executives assign high value to using business-to-business exhibitions to achieve their most pressing marketing and sales objectives.

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