The Mobile Fit in Marketing Plans

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Future marketing plans will need to include mobile devices.  That’s the view of an increasing number of marketers.  At an IDG mobile marketing panel discussion in September 2011, Anna Bager, who leads mobile initiatives at the Internet Advertising Bureau (IAB), was asked by IDG Strategic Marketing Services Director, Howard Sholkin, where should mobile fit in a promotional campaign?  Click to see her answer…