The Evolution of Social Media Measurement: An Agency Perspective

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer

Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and managing partner, shares the three key ways companies use social media monitoring, why social media measurement has faced a lot of pressure to succeed, and whether it will live up to its promise.

eMarketer: What are the key ways companies use social media monitoring?

To find out his answer click here

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