2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst. 

Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends.

It was no surprise to us that content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:

For the results click here

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