Going Mobile

BtoB

Mobile devices and mobile marketing are surging; but, when it comes to b2b marketing, no one seems exactly sure where that’s heading.

According to figures presented by keynote speaker Karsten Weide, VP-research, digital media and entertainment at market data and analytics company IDC, at the BtoB Forum: Mobile Marketing conference, in just a few years, more people will access the Internet through mobile devices than desktop computers.

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