IPG’s Magna Global Downgrades Ad Forecast MediaPost (news, resch

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Interpublic Group’s Magna Global lowered its 2012 worldwide ad revenue forecast today to $449 billion — up 5%, or about 1.5% less than it previously predicted.

The IPG unit also downgraded its global forecast for this year, predicting that total ad revenues would be $427 billion — up 4.7%, or 0.5% less than it previously estimated.

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