Social Media – It’s Not About Technology

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


According to Pew Research, Baby Boomers and older folks using social media has increased enormously in 2010 and it continues to grow into 2011. The 55 to 64 and 65+ age groups are catching up to younger demos. In fact, it’s the 65+ age group that has grown the most in the past two years, increasing by 49%. At more than 100 million strong, baby boomer and older customers (born before 1965) are the single largest consumer group in America, and they are the wealthiest, best educated and most sophisticated of purchasers. With more disposable income than any population in America, they are, in fact, as author David Wolfe coined them the “New Customer Majority.”

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