A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

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I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies for guidance and that next big idea — be it creative, communicative, or a combination thereof.

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