Email retargeting: no-brainer for brands

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Direct Marketing News 

Contextual targeting. Behavioral targeting. Search retargeting. Targeting specific consumer sectors has become table stakes in combating banner blindness. However, email retargeting — a data-driven, lower-funnel approach that the industry experts call a no-brainer — seems to be far off marketers’ radars.

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