Going Global

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Direct Marketing News

Technology has paved the way for the emergence of global consumers, and marketers are becoming more intuitive, more inventive and more aggressive about using a mash-up of direct marketing tactics to cultivate them. It’s a complex challenge due to factors including the disparate commerce and privacy regulations, access to technology, the mass of data available, consumer habits and cultural distinctions around the world, as well as the still-shaky global economy and consumer confidence.

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