Study: 20% of emails opened on mobile devices

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Direct Marketing News 

More than 20% of emails sent during the first six months of 2011 were opened on mobile devices, according to a study released by email service provider Knotice on Nov. 30. The study found that since the fourth quarter of last year, mobile’s share of email open rates increased by 51%.

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