Online Video Viewing Passes 50% of Total US Population

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer 

Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

Even though growth rates will necessarily slow as the number of users swells from year to year, there is still room for expansion. By 2015, US online video viewers will represent 60% of the general population and 76% of internet users.

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