At ‘BtoB’s’ Digital Edge: HP’s editorial planning, social listening

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

BtoB Daily News 

New York—The fast pace of change in marketing is creating more challenges for marketers, Scott Anderson, VP-customer communications at HP Enterprise Business, said Thursday in a keynote address at BtoB’s Digital Edge virtual trade show.

“The world of marketing has moved from quarters to months, to almost an instant. A single individual can cause a revolution, which can cut to a company’s bottom line,” Anderson said.

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