©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
BtoB Daily News
New York—The fast pace of change in marketing is creating more challenges for marketers, Scott Anderson, VP-customer communications at HP Enterprise Business, said Thursday in a keynote address at BtoB’s Digital Edge virtual trade show.
“The world of marketing has moved from quarters to months, to almost an instant. A single individual can cause a revolution, which can cut to a company’s bottom line,” Anderson said.