Mobile Email Click And Open Jumps 51%

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost 

According to new release from Knotice, the “Mobile Email Opens Report,” featuring email opens and click activity via mobile device across 11 industry segments, mobile email opens climbed by 51% in the first half of 2011. The share of all email opens occurring on mobile devices in the first half of this year was 20.24%, compared to 13.36% for Q4 of 2010. This increase in mobile open rates in just a few months lends evidence to the accelerating rate of mobile adoption, says the report.

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