6 Tactics to Create More ‘Must-Read’ B2B Newsletters

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


A regularly published B2B email newsletter is a staple of most B2B digital marketing strategies. They are a cost-effective, if inefficient, way to nurture prospects and help maintain a relationship over a client’s lifetime.

Unlike a typical B2C email message with its strong, conversion-driven focus, the B2B newsletter usually serves multiple purposes, including:

  • Attract prospective leads.
To find out the other purposes click here

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