Facebook’s 2011 Ad Sales Took No Pity on Portals

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


Agencies, marketers, and research data all say the same thing about Facebook’s 2011 ad sales. The social giant left portals Yahoo, AOL, and MSN in the dust, as well as most major publishers.

“It’s definitely a challenge to [Yahoo, AOL, and MSN],” said Scott Symonds, head of media for digital agency AKQA. Symonds said Facebook’s marketing allure lies in not only its 800 million worldwide users, but also how it can offer advertisers routine follow-up pitches in terms of the likers/fans community they build on the social site.

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