Forget Content Curation, Focus on Original Content in 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Content Marketing Inst. 

Brands and media companies have been “curating” content for centuries, but 2011 saw the phrase content curation rise near the top of the content marketingstack.

I can’t tell you how many marketers have approached me regarding their “content curation strategy” for 2012.

Let’s right the ship folks.

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