Marketers Slicing from TV Budgets for Online Video in 2012

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

Brace yourselves, TV networks.

About two-thirds of marketers say they’ll increase their budgets for online video advertising in 2012, and some of them will be snagging that money from the TV ad budget.

That’s the finding of a study conducted by Break Media, released today. Of course, the big caveat is Break has a huge stake in the online video ad economy since Break Media Network is a large video ad network reaching more than 120 million visitors each month, and also owns Break.com, the popular humor video site. Even so, the study’s findings dovetail with those from marketers and research firms also expecting another robust year for online video ads in 2012.

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