Media Tablet Shipments Miss Third Quarter Targets, But New Entrants and Holiday Demand Will Spark Fourth Quarter Growth, According to IDC

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.




IDC Press Release 

FRAMINGHAM, Mass.– Worldwide media tablet shipments into sales channels rose by 23.9% on a sequential basis in the third calendar quarter of 2011 (3Q11) to 18.1 million units, according to the International Data Corporation (IDCWorldwide Quarterly Media Tablet and eReader Tracker. That represents an increase of 264.5% from the same quarter last year, but 5.8% below the original forecast of 19.2 million units. Despite these slightly lower-than-expected shipments in 3Q11, IDC sees strong demand in 4Q11 and has increased its worldwide shipment forecast for 2011 to 63.3 million units, up from a previous projection of 62.5 million units.

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