See It, Touch It, Engage It

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

MediaPost

New Benchmark research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average.  The bottom 25% of ads achieves a Dwell Rate of only 1%.

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