New Study: Engaging Customers Online Creates Challenge for Advertisers

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Autodesk news release 

Independent Research Study Shows Leading Advertisers Driving Higher Online Brand Engagement With Rich Digital Media 

A newly commissioned and recently released study conducted by Forrester Consulting on behalf of Autodesk ADSK +0.29% reveals that engaging customers online is becoming increasingly challenging for advertisers as consumers today are quick to compare content on the web to the latest Hollywood blockbuster, console game or television show.

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