©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
Conflicting data has come out as to which social media platform B2B marketers prefer. A StrongMail survey suggests that B2B marketers are leaning to Facebookand will ignore the mobile channel next year.
A separate study by Pardot finds that B2B marketers are using Twitter more often to generate leads compared to other platforms—by some 91%. However, when it came to creating worthwhile leads, Twitter only had a 15% success rate for this group.