Twitter or Facebook: Which Do B2B Marketers Really Use?

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

Marketing Vox

Conflicting data has come out as to which social media platform B2B marketers prefer. A StrongMail survey suggests that B2B marketers are leaning to Facebookand will ignore the mobile channel next year.

A separate study by Pardot finds that B2B marketers are using Twitter more often to generate leads compared to other platforms—by some 91%.  However, when it came to creating worthwhile leads, Twitter only had a 15% success rate for this group.

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