Barclays: Lower Ad Growth For ’12

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.


In a new report, Barclays Capital is calling 2012 a “low growth environment” for the ad agency business. The financial firm is forecasting that agency organic revenue growth next will average 2.9%, down sharply from the 5.6% that the firm believes agencies will achieve in 2011.

The predictions are based on combined average organic growth for the agencies at the major holding companies, including WPP, Omnicom, Interpublic, Aegis Group, Havas and Publicis Groupe.

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