Marketers Look to Integrate Email, Social, Mobile – Mobile apps and presence on social media sites top investments in the coming year

©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.

eMarketer 

Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

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