Social Media B2B
2012 is going to be a big year for adoption of social media for B2B companies. We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media and move forward with planning and execution. This means that there will be a greater spread of B2B social media activities than ever before. More resources are available for B2B marketers, as well as more experienced practitioners, both of which will make the previously steep learning curve more manageable.
The following predictions for 2012 reveal many of the ways B2B companies will leverage social media for their business success. View now