©IDG Communications, Inc. Photo contributed by Matthew Mikaelian.
With companies across verticals creating their “Highlights of 2011” and “Predictions for 2012” lists, we thought it might be interesting to create a more useful hybrid. What if we analyzed the millions of social interactions powered by our platform, found the trends from this year, and created a data-driven set of predictions for next year? We did, and realized that even as marketers are becoming smarter about reaching users with social, consumers continue to get more elusive. So read on for the reasons that we think “Less is more” will be the social media marketing mantra for 2012.
For the 6 reasons click here